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In collaboration with

Pelin Turfanda and Jim van de Sande

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This campaign, designed for the 'Festival of Loneliness' of Eenzame Uitvaart is created to raise awareness for unmarked and unseen loneliness. In Holland 1.5 million people are lonely. Many of these unnoticed people die in complete solitude every year.

The furniture of these people, which normally ends up being a valuable heritage for the remaining family or friends ends up being valueless furniture, in this situation. It's sold to a second-hand store or gets thrown away.

This project gave the furniture a valuable purpose again. To tell the story of their died in solitude owner to literally make the problem visual and existing on the streets, instead of hidden behind closed doors.

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Photographed at Checkpoint Charlie, Nassaukade, Amsterdam

Photographed at Checkpoint Charlie, Nassaukade, Amsterdam

Some of the small pieces of furniture were chosen to tell the story of their lonely passed away owner. These conversation pieces were placed in cafés nearby the locations of where people died in solitude. This offline campaign is designed to raise awareness amongst local residents of the city.

© 2020 by Maxime Wijnant

All texts and illustrations are designed by Maxime Wijnant